Design from concept to product

This project aimed to address the low rate of investment among young people in Japan by helping them develop healthier financial behaviors and habits, ultimately improving their financial maturity. The client’s goal was to create social value and enhance financial well-being among the younger generation.

After initial concept explorations, the project progressed through collaborative workshops to align ideas within the product team. I joined during the second stage, when the core concept was established, focusing on moving the design forward toward an internal release for concept validation.

The result was the launch of flowy, a personal finance planning app designed to encourage users to plan life events with a clear understanding of their financial status and guide them toward actions that promote healthier financial habits and well-being.